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Cover of Public Relations

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Public Relations

Post Graduate Program in Advertising and Media

Explore Public Relations as part of Post Graduate Program in Advertising and Media. Read the syllabus and available chapters online.

Academic programmePost Graduate Program in Advertising and Media

LevelPost Graduate

Reading sections15

SourceLibrary syllabus and chapters

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Public RelationsSyllabus

Foundations And Evolution Of Public RelationsChapter 1

Public Relations Theories And Communication ModelsChapter 2

Publics Stakeholders And ReputationChapter 3

Research Environmental Scanning And Insight DevelopmentChapter 4

Strategic Pr Planning And Decision MakingChapter 5

Persuasion Storytelling And Pr ContentChapter 6

Media Relations And The Integrated Media EcosystemChapter 7

Stakeholder Engagement And Specialized Pr PracticeChapter 8

Corporate Communication Purpose And EsgChapter 9

Issues Risk And Crisis CommunicationChapter 10

Digital Social And Ai Enabled Public RelationsChapter 11

Measurement Evaluation And Pr AnalyticsChapter 12

Ethics Law And Pr GovernanceChapter 13

Global Pr Leadership And The Future Of PracticeChapter 14