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Media Planning

Post Graduate Program in Advertising and Media

Explore Media Planning as part of Post Graduate Program in Advertising and Media. Read the syllabus and available chapters online.

Academic programmePost Graduate Program in Advertising and Media

LevelPost Graduate

Reading sections16

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Media PlanningSyllabus

Foundations And Evolution Of Media PlanningChapter 1

Marketing Brand And Communication ContextChapter 2

Audience Research Segmentation And InsightChapter 3

Media Metrics And Planning MathematicsChapter 4

Media Objectives And Strategic Planning FrameworksChapter 5

Traditional Media PlanningChapter 6

Digital Social Search And Commerce MediaChapter 7

Integrated Channel Architecture And Omnichannel PlanningChapter 8

Budgeting Allocation And Media OptimizationChapter 9

Media Buying Negotiation And Campaign OperationsChapter 10

Programmatic Advertising And The Adtech EcosystemChapter 11

Campaign Measurement Attribution And ExperimentationChapter 12

Data Driven Decision Making Ai And AutomationChapter 13

Ethics Privacy Governance And Responsible MediaChapter 14

Media Leadership Innovation And Future DirectionsChapter 15