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Consumer Behaviour

Post Graduate Program in Advertising and Media

Explore Consumer Behaviour as part of Post Graduate Program in Advertising and Media. Read the syllabus and available chapters online.

Academic programmePost Graduate Program in Advertising and Media

LevelPost Graduate

Reading sections16

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Consumer BehaviourSyllabus

Foundations And Scope Of Consumer BehaviourChapter 1

Consumer Research Insight And AnalyticsChapter 2

Consumer Decision Making ProcessesChapter 3

Motivation Needs Involvement And EmotionChapter 4

Perception Attention And Consumer LearningChapter 5

Personality Self Concept Lifestyle And ValuesChapter 6

Attitudes Persuasion And Behaviour ChangeChapter 7

Social Influence Groups And Household DecisionsChapter 8

Culture Subculture And Global ConsumptionChapter 9

Segmentation Targeting Positioning And Consumer StrategyChapter 10

Digital Consumer Behaviour And Omnichannel JourneysChapter 11

Customer Experience Loyalty And Post Purchase BehaviourChapter 12

Ai Personalisation And Predictive Consumer IntelligenceChapter 13

Ethics Governance And Consumer Well BeingChapter 14

Emerging Consumer Futures And Strategic ForesightChapter 15