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Advertising Management

Post Graduate Program in Advertising and Media

Explore Advertising Management as part of Post Graduate Program in Advertising and Media. Read the syllabus and available chapters online.

Academic programmePost Graduate Program in Advertising and Media

LevelPost Graduate

Reading sections16

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Advertising ManagementSyllabus

Foundations And Evolution Of AdvertisingChapter 1

Advertising Communication Theories And ModelsChapter 2

Consumer Market And Cultural InsightsChapter 3

Brand Positioning And Advertising StrategyChapter 4

Integrated Campaign PlanningChapter 5

Creative Strategy And Advertising DevelopmentChapter 6

Traditional Media Planning And BuyingChapter 7

Digital Social And Performance AdvertisingChapter 8

Advertising Budgeting And Financial DecisionsChapter 9

Campaign Operations Production And Project ManagementChapter 10

Advertising Research Measurement And AnalyticsChapter 11

Agency Client And Advertising Ecosystem ManagementChapter 12

Law Ethics Governance And Responsible AdvertisingChapter 13

Ai Automation And Advertising TechnologyChapter 14

Global Strategy And The Future Of AdvertisingChapter 15