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Brand Management

Post Graduate Program in Advertising and Media

Explore Brand Management as part of Post Graduate Program in Advertising and Media. Read the syllabus and available chapters online.

Academic programmePost Graduate Program in Advertising and Media

LevelPost Graduate

Reading sections15

SourceLibrary syllabus and chapters

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Brand ManagementSyllabus

Foundations And Evolution Of Brand ManagementChapter 1

Consumer Market And Cultural InsightChapter 2

Brand Purpose Identity And MeaningChapter 3

Segmentation Positioning And DifferentiationChapter 4

Brand Equity Theories And ModelsChapter 5

Brand Architecture And Portfolio StrategyChapter 6

Strategic Brand Planning And Integrated CommunicationsChapter 7

Brand Experience Relationships And Internal BrandingChapter 8

Digital Social And Platform Brand ManagementChapter 9

Brand Growth Innovation And GlobalisationChapter 10

Brand Research Analytics And ValuationChapter 11

Brand Lifecycle Revitalisation And Crisis ManagementChapter 12

Brand Governance Ethics And SustainabilityChapter 13

Ai Martech And The Future Of Brand LeadershipChapter 14