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TABLE OF CONTENTS15 sections

Public Relations

01Public Relations 02Foundations And Evolution Of Public Relations 03Public Relations Theories And Communication Models 04Publics Stakeholders And Reputation 05Research Environmental Scanning And Insight Development 06Strategic Pr Planning And Decision Making 07Persuasion Storytelling And Pr Content 08Media Relations And The Integrated Media Ecosystem 09Stakeholder Engagement And Specialized Pr Practice 10Corporate Communication Purpose And Esg 11Issues Risk And Crisis Communication 12Digital Social And Ai Enabled Public Relations 13Measurement Evaluation And Pr Analytics 14Ethics Law And Pr Governance 15Global Pr Leadership And The Future Of Practice

Chapter 2

Public Relations Theories And Communication Models

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