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DIGITAL E-BOOKPost Graduate Diploma
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Product & Brand Management
Post Graduate Program in Marketing and Sales
Explore Product & Brand Management as part of Post Graduate Program in Marketing and Sales. Read the syllabus and available chapters online.
Academic programmePost Graduate Program in Marketing and Sales
LevelPost Graduate Diploma
Reading sections16
SourceLibrary syllabus and chapters
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01
Product & Brand ManagementSyllabus
02Foundations Of Product And Brand ManagementChapter 1
03Customer Market And Competitive InsightChapter 2
04Product Strategy And Value Proposition DesignChapter 3
05Product Innovation And New Product DevelopmentChapter 4
06Product Line Life Cycle And Portfolio ManagementChapter 5
07Brand Identity Purpose And MeaningChapter 6
08Customer Based Brand EquityChapter 7
09Positioning And Brand StrategyChapter 8
10Brand Architecture Extensions And PartnershipsChapter 9
11Commercialization And Go To Market ManagementChapter 10
12Integrated Brand Experience And CommunicationsChapter 11
13Product And Brand AnalyticsChapter 12
14Digital Products Platforms And AiChapter 13
15Global Ethical And Sustainable Brand GovernanceChapter 14
16Strategic Leadership And The Future Of Products And BrandsChapter 15
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