Skip to content

ISBM. LibraryTHE DIGITAL READING SPACE

Home Explore books Programmes Saved books About us

Get in touch

Home Explore books Programmes Saved books About us Contact

Back to book/Product & Brand Management

HTML READER

TABLE OF CONTENTS16 sections

Product & Brand Management

01Product & Brand Management 02Foundations Of Product And Brand Management 03Customer Market And Competitive Insight 04Product Strategy And Value Proposition Design 05Product Innovation And New Product Development 06Product Line Life Cycle And Portfolio Management 07Brand Identity Purpose And Meaning 08Customer Based Brand Equity 09Positioning And Brand Strategy 10Brand Architecture Extensions And Partnerships 11Commercialization And Go To Market Management 12Integrated Brand Experience And Communications 13Product And Brand Analytics 14Digital Products Platforms And Ai 15Global Ethical And Sustainable Brand Governance 16Strategic Leadership And The Future Of Products And Brands

Chapter 6

Brand Identity Purpose And Meaning

PREVIOUS SECTIONProduct Line Life Cycle And Portfolio Manage... UP NEXTCustomer Based Brand Equity

A thoughtful space to explore, discover, and grow. Inspiring every curious mind, one page at a time.

Open to curious minds everywhere

Discover

All books Browse categories Saved books

Library

My reading list Curated collections About the library Help & contact

Never stop
discovering.

Your next chapter is only a click away.

© 2026 ISBM Digital Library. All rights reserved.Made for readers, learners and lifelong thinkers.