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TABLE OF CONTENTS16 sections

Product & Brand Management

01Product & Brand Management 02Foundations Of Product And Brand Management 03Customer Market And Competitive Insight 04Product Strategy And Value Proposition Design 05Product Innovation And New Product Development 06Product Line Life Cycle And Portfolio Management 07Brand Identity Purpose And Meaning 08Customer Based Brand Equity 09Positioning And Brand Strategy 10Brand Architecture Extensions And Partnerships 11Commercialization And Go To Market Management 12Integrated Brand Experience And Communications 13Product And Brand Analytics 14Digital Products Platforms And Ai 15Global Ethical And Sustainable Brand Governance 16Strategic Leadership And The Future Of Products And Brands

Chapter 8

Positioning And Brand Strategy

PREVIOUS SECTIONCustomer Based Brand Equity UP NEXTBrand Architecture Extensions And Partnershi...

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