HomeLibraryMarketing Research

Cover of Marketing Research

Accessible digital edition

DIGITAL E-BOOKBachelor

EXPLORE THIS TITLE

Marketing Research

Bachelors Program in Marketing Management

Explore Marketing Research as part of Bachelors Program in Marketing Management. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Marketing Management

LevelBachelor

Reading sections15

SourceLibrary syllabus and chapters

No account needed • Read on any device

INSIDE THE BOOK

Explore the chapters.

Jump into any section and continue reading at your own pace.

Marketing ResearchSyllabus

Foundations And Scope Of Marketing ResearchChapter 1

Marketing Research Process And Decision ContextChapter 2

Research Design And Sources Of EvidenceChapter 3

Exploratory And Qualitative ResearchChapter 4

Measurement Constructs And Questionnaire DesignChapter 5

Sampling Design And FieldworkChapter 6

Survey And Observational Data CollectionChapter 7

Experiments Causal Inference And Market TestingChapter 8

Data Preparation And Descriptive AnalysisChapter 9

Statistical Inference And Relationship AnalysisChapter 10

Multivariate And Marketing Analytics ApplicationsChapter 11

Digital Social And Behavioral ResearchChapter 12

Ai Automation And Research TechnologyChapter 13

Reporting Insight Activation Ethics And GovernanceChapter 14