Skip to content

ISBM. LibraryTHE DIGITAL READING SPACE

Home Explore books Programmes Saved books About us

Get in touch

Home Explore books Programmes Saved books About us Contact

Back to book/Marketing Research

HTML READER

TABLE OF CONTENTS15 sections

Marketing Research

01Marketing Research 02Foundations And Scope Of Marketing Research 03Marketing Research Process And Decision Context 04Research Design And Sources Of Evidence 05Exploratory And Qualitative Research 06Measurement Constructs And Questionnaire Design 07Sampling Design And Fieldwork 08Survey And Observational Data Collection 09Experiments Causal Inference And Market Testing 10Data Preparation And Descriptive Analysis 11Statistical Inference And Relationship Analysis 12Multivariate And Marketing Analytics Applications 13Digital Social And Behavioral Research 14Ai Automation And Research Technology 15Reporting Insight Activation Ethics And Governance

Chapter 8

Experiments Causal Inference And Market Testing

PREVIOUS SECTIONSurvey And Observational Data Collection UP NEXTData Preparation And Descriptive Analysis

A thoughtful space to explore, discover, and grow. Inspiring every curious mind, one page at a time.

Open to curious minds everywhere

Discover

All books Browse categories Saved books

Library

My reading list Curated collections About the library Help & contact

Never stop
discovering.

Your next chapter is only a click away.

© 2026 ISBM Digital Library. All rights reserved.Made for readers, learners and lifelong thinkers.