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Fundamentals of Marketing Management

Bachelors Program in Brand Management

Explore Fundamentals of Marketing Management as part of Bachelors Program in Brand Management. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Brand Management

LevelBachelor

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Fundamentals of Marketing ManagementSyllabus

Marketing Foundations And Customer ValueChapter 1

Marketing Environment And Situation AnalysisChapter 2

Marketing Information Research And InsightChapter 3

Consumer And Organizational Buying BehaviourChapter 4

Segmentation Targeting And PositioningChapter 5

Marketing Strategy And PlanningChapter 6

Product Service And Innovation ManagementChapter 7

Brand Management And Brand EquityChapter 8

Pricing Strategy And Revenue DecisionsChapter 9

Marketing Channels Retailing And Market AccessChapter 10

Integrated Marketing CommunicationsChapter 11

Digital Marketing Platforms And Marketing TechnologyChapter 12

Customer Experience Relationships Services And SalesChapter 13

Marketing Analytics Performance And ControlChapter 14

Responsible Marketing Ai And The Future Of PracticeChapter 15