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Marketing Management

Bachelors Program in Entrepreneurship

Explore Marketing Management as part of Bachelors Program in Entrepreneurship. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Entrepreneurship

LevelBachelor

Reading sections16

SourceLibrary syllabus and chapters

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Marketing ManagementSyllabus

Foundations Of Marketing ManagementChapter 1

Marketing Environment And Opportunity AnalysisChapter 2

Marketing Information And ResearchChapter 3

Consumer And Organizational Buying BehaviorChapter 4

Segmentation Targeting And PositioningChapter 5

Customer Value Propositions And Offering InnovationChapter 6

Brand And Portfolio ManagementChapter 7

Pricing Strategy And Revenue ModelsChapter 8

Distribution Retailing And Market AccessChapter 9

Integrated Marketing CommunicationsChapter 10

Digital Marketing Social Media And Marketing TechnologyChapter 11

Sales Customer Experience And Relationship ManagementChapter 12

Marketing Analytics And Evidence Based DecisionsChapter 13

Marketing Strategy Planning And ControlChapter 14

Global Ethical Sustainable And Future MarketingChapter 15