Skip to content

ISBM. LibraryTHE DIGITAL READING SPACE

Home Explore books Programmes Saved books About us

Get in touch

Home Explore books Programmes Saved books About us Contact

Back to book/Marketing Management

HTML READER

TABLE OF CONTENTS16 sections

Marketing Management

01Marketing Management 02Foundations Of Marketing Management 03Marketing Environment And Opportunity Analysis 04Marketing Information And Research 05Consumer And Organizational Buying Behavior 06Segmentation Targeting And Positioning 07Customer Value Propositions And Offering Innovation 08Brand And Portfolio Management 09Pricing Strategy And Revenue Models 10Distribution Retailing And Market Access 11Integrated Marketing Communications 12Digital Marketing Social Media And Marketing Technology 13Sales Customer Experience And Relationship Management 14Marketing Analytics And Evidence Based Decisions 15Marketing Strategy Planning And Control 16Global Ethical Sustainable And Future Marketing

Chapter 13

Marketing Analytics And Evidence Based Decisions

PREVIOUS SECTIONSales Customer Experience And Relationship M... UP NEXTMarketing Strategy Planning And Control

A thoughtful space to explore, discover, and grow. Inspiring every curious mind, one page at a time.

Open to curious minds everywhere

Discover

All books Browse categories Saved books

Library

My reading list Curated collections About the library Help & contact

Never stop
discovering.

Your next chapter is only a click away.

© 2026 ISBM Digital Library. All rights reserved.Made for readers, learners and lifelong thinkers.