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Performance Marketing & Analytics
Post Graduate Program in Advertising and Media
Explore Performance Marketing & Analytics as part of Post Graduate Program in Advertising and Media. Read the syllabus and available chapters online.
Academic programmePost Graduate Program in Advertising and Media
LevelPost Graduate
Reading sections16
SourceLibrary syllabus and chapters
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01
Performance Marketing & AnalyticsSyllabus
02Foundations Of Performance MarketingChapter 1
03Customer Journeys Funnels And Performance ObjectivesChapter 2
04Data Tracking And Measurement ArchitectureChapter 3
05Performance Media Channels And Campaign ExecutionChapter 4
06Media Planning Buying And Advertising TechnologyChapter 5
07Creative Strategy Landing Pages And Conversion OptimizationChapter 6
08Attribution Incrementality And Marketing EffectivenessChapter 7
09Experimentation And Causal Decision MakingChapter 8
10Performance Analytics And Business EconomicsChapter 9
11Lifecycle Crm And Marketing AutomationChapter 10
12Ai And Algorithmic Performance MarketingChapter 11
13Strategy Budgeting And Performance LeadershipChapter 12
14Privacy Ethics Compliance And Media QualityChapter 13
15Digital Transformation Emerging Trends And CapstoneChapter 14
16Ai Enabled Performance Marketing And Future DirectionsChapter 15
KEEP THE CURIOSITY GOING