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TABLE OF CONTENTS16 sections

Performance Marketing & Analytics

01Performance Marketing & Analytics 02Foundations Of Performance Marketing 03Customer Journeys Funnels And Performance Objectives 04Data Tracking And Measurement Architecture 05Performance Media Channels And Campaign Execution 06Media Planning Buying And Advertising Technology 07Creative Strategy Landing Pages And Conversion Optimization 08Attribution Incrementality And Marketing Effectiveness 09Experimentation And Causal Decision Making 10Performance Analytics And Business Economics 11Lifecycle Crm And Marketing Automation 12Ai And Algorithmic Performance Marketing 13Strategy Budgeting And Performance Leadership 14Privacy Ethics Compliance And Media Quality 15Digital Transformation Emerging Trends And Capstone 16Ai Enabled Performance Marketing And Future Directions

Chapter 7

Attribution Incrementality And Marketing Effectiveness

PREVIOUS SECTIONCreative Strategy Landing Pages And Conversi... UP NEXTExperimentation And Causal Decision Making

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