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Integrated Marketing Communications
Post Graduate Program in Advertising and Media
Explore Integrated Marketing Communications as part of Post Graduate Program in Advertising and Media. Read the syllabus and available chapters online.
Academic programmePost Graduate Program in Advertising and Media
LevelPost Graduate
Reading sections16
SourceLibrary syllabus and chapters
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01
Integrated Marketing CommunicationsSyllabus
02Foundations And Evolution Of Integrated Marketing CommunicationsChapter 1
03Communication Persuasion And Consumer ResponseChapter 2
04Market Customer And Stakeholder InsightsChapter 3
05Segmentation Targeting Positioning And Brand StrategyChapter 4
06Strategic Imc Planning And Campaign ArchitectureChapter 5
07Creative Strategy Message Design And Content DevelopmentChapter 6
08The Integrated Promotional MixChapter 7
09Digital Social Mobile And Commerce CommunicationsChapter 8
10Media Strategy Planning And BuyingChapter 9
11Omnichannel Customer Experience And Relationship CommunicationsChapter 10
12Budgeting Resource Allocation And Agency ManagementChapter 11
13Imc Measurement Analytics And Marketing EffectivenessChapter 12
14Campaign Implementation Leadership And Case AnalysisChapter 13
15Ethics Law Privacy And Communication GovernanceChapter 14
16Martech Artificial Intelligence And The Future Of ImcChapter 15
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