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TABLE OF CONTENTS16 sections

Integrated Marketing Communications

01Integrated Marketing Communications 02Foundations And Evolution Of Integrated Marketing Communicatio...03Communication Persuasion And Consumer Response 04Market Customer And Stakeholder Insights 05Segmentation Targeting Positioning And Brand Strategy 06Strategic Imc Planning And Campaign Architecture 07Creative Strategy Message Design And Content Development 08The Integrated Promotional Mix 09Digital Social Mobile And Commerce Communications 10Media Strategy Planning And Buying 11Omnichannel Customer Experience And Relationship Communication...12Budgeting Resource Allocation And Agency Management 13Imc Measurement Analytics And Marketing Effectiveness 14Campaign Implementation Leadership And Case Analysis 15Ethics Law Privacy And Communication Governance 16Martech Artificial Intelligence And The Future Of Imc

Chapter 9

Media Strategy Planning And Buying

PREVIOUS SECTIONDigital Social Mobile And Commerce Communica... UP NEXTOmnichannel Customer Experience And Relation...

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