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Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
Post Graduate Program in Advertising and Media
Explore Search Engine Optimization (SEO) & Search Engine Marketing (SEM) as part of Post Graduate Program in Advertising and Media. Read the syllabus and available chapters online.
Academic programmePost Graduate Program in Advertising and Media
LevelPost Graduate
Reading sections16
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01
Search Engine Optimization (SEO) & Search Engine Marketing (SEM)Syllabus
02Search Ecosystem And Industry FoundationsChapter 1
03Search Behavior Intent And Customer JourneysChapter 2
04Seo Strategy Planning And AuditingChapter 3
05Technical Seo And Search AccessibilityChapter 4
06Information Architecture And On Page SeoChapter 5
07Content Semantic Search And Content QualityChapter 6
08Authority Building Digital Pr And Specialized SeoChapter 7
09Seo Analytics Testing And Performance ManagementChapter 8
10Paid Search And Campaign ArchitectureChapter 9
11Search Auction Economics Bidding And BudgetingChapter 10
12Search Advertising Creative And Landing Page OptimizationChapter 11
13Commerce Local And Performance Search CampaignsChapter 12
14Sem Measurement Attribution And Decision AnalyticsChapter 13
15Integrated Search Strategy And Managerial GovernanceChapter 14
16Ai Automation And The Future Of SearchChapter 15
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