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Media Planning & Strategy

Post Graduate Program in Advertising and Media

Explore Media Planning & Strategy as part of Post Graduate Program in Advertising and Media. Read the syllabus and available chapters online.

Academic programmePost Graduate Program in Advertising and Media

LevelPost Graduate

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Media Planning & StrategySyllabus

Foundations Of Media Planning And StrategyChapter 1

Market Brand And Communication DiagnosisChapter 2

Audience Research Segmentation And InsightChapter 3

Media Measurement And Planning MetricsChapter 4

Strategic Media Planning FrameworksChapter 5

Traditional Media StrategyChapter 6

Digital Social And Emerging Media EcosystemsChapter 7

Budgeting Allocation And Media Mix OptimizationChapter 8

Media Buying Negotiation And Commercial ManagementChapter 9

Campaign Architecture Creative Context And ExecutionChapter 10

Performance Measurement Experimentation And AttributionChapter 11

Media Technology Data And Artificial IntelligenceChapter 12

Ethics Privacy Quality And GovernanceChapter 13

Integrated Media Leadership And Future StrategyChapter 14

Strategic Media Plan CapstoneChapter 15