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Marketing & Sales Strategy

Advance Diploma in Sales Management

Explore Marketing & Sales Strategy as part of Advance Diploma in Sales Management. Read the syllabus and available chapters online.

Academic programmeAdvance Diploma in Sales Management

LevelAdvance Diploma

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Marketing & Sales StrategySyllabus

Foundations Of Marketing And Sales StrategyChapter 1

Market Environment Research And Competitive IntelligenceChapter 2

Customer And Organisational Buying BehaviourChapter 3

Segmentation Targeting And PositioningChapter 4

Customer Value Propositions Offerings And Brand StrategyChapter 5

Pricing And Revenue StrategyChapter 6

Go To Market Distribution And Channel StrategyChapter 7

Integrated Marketing Communications And Demand GenerationChapter 8

Consultative Selling And Sales Process ManagementChapter 9

Sales Organisation Leadership And PerformanceChapter 10

Sales Forecasting Territories Quotas And Pipeline ManagementChapter 11

Crm Key Account Management And Customer RetentionChapter 12

Marketing And Sales Analytics For Decision MakingChapter 13

Sales Technology Digital Transformation And Artificial IntelligenceChapter 14

Strategy Formulation Implementation Governance And Future TrendsChapter 15