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DIGITAL E-BOOKBachelor

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Customer Relationship Management

Bachelors Program in Brand Management

Explore Customer Relationship Management as part of Bachelors Program in Brand Management. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Brand Management

LevelBachelor

Reading sections16

SourceLibrary syllabus and chapters

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Customer Relationship ManagementSyllabus

Foundations And Evolution Of CrmChapter 1

Relationship Marketing Theories And Crm ModelsChapter 2

Customer Centric Crm StrategyChapter 3

Customer Segmentation And Portfolio ManagementChapter 4

Customer Data Insight And Voice Of The CustomerChapter 5

Customer Acquisition Conversion And OnboardingChapter 6

Retention Loyalty And Relationship DevelopmentChapter 7

Customer Experience And Omnichannel EngagementChapter 8

Sales Service And Complaint ManagementChapter 9

Customer Analytics And Decision MakingChapter 10

Crm Platforms And Digital TransformationChapter 11

Crm Implementation Change And GovernanceChapter 12

Crm Performance Economics And ControlChapter 13

Privacy Security And Ethical CrmChapter 14

Ai Enabled And Future CrmChapter 15