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TABLE OF CONTENTS16 sections

Marketing & Sales Strategy

01Marketing & Sales Strategy 02Foundations Of Marketing And Sales Strategy 03Market Environment Research And Competitive Intelligence 04Customer And Organisational Buying Behaviour 05Segmentation Targeting And Positioning 06Customer Value Propositions Offerings And Brand Strategy 07Pricing And Revenue Strategy 08Go To Market Distribution And Channel Strategy 09Integrated Marketing Communications And Demand Generation 10Consultative Selling And Sales Process Management 11Sales Organisation Leadership And Performance 12Sales Forecasting Territories Quotas And Pipeline Management 13Crm Key Account Management And Customer Retention 14Marketing And Sales Analytics For Decision Making 15Sales Technology Digital Transformation And Artificial Intelli...16Strategy Formulation Implementation Governance And Future Tren...

Chapter 4

Segmentation Targeting And Positioning

PREVIOUS SECTIONCustomer And Organisational Buying Behaviour UP NEXTCustomer Value Propositions Offerings And Br...

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