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Fundamentals of Advertising & Media Management
Post Graduate Program in Advertising and Media
Explore Fundamentals of Advertising & Media Management as part of Post Graduate Program in Advertising and Media. Read the syllabus and available chapters online.
Academic programmePost Graduate Program in Advertising and Media
LevelPost Graduate
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01
Fundamentals of Advertising & Media ManagementSyllabus
02Advertising And Media Management FoundationsChapter 1
03Advertising Industry Structure And Agency ManagementChapter 2
04Consumer Behaviour And Communication TheoryChapter 3
05Market Research Audience Insight And SegmentationChapter 4
06Brand Strategy Positioning And Advertising ObjectivesChapter 5
07Integrated Marketing Communications And Campaign StrategyChapter 6
08Creative Strategy And Message DevelopmentChapter 7
09Media Landscape Channels And Audience MeasurementChapter 8
10Media Planning Scheduling And Budget AllocationChapter 9
11Media Buying Pricing And Campaign OperationsChapter 10
12Digital Advertising Platforms And Marketing TechnologyChapter 11
13Advertising Analytics Attribution And Performance ManagementChapter 12
14Financial And Strategic Decision MakingChapter 13
15Ethics Law Privacy And Advertising GovernanceChapter 14
16Ai Digital Transformation And The Future Of AdvertisingChapter 15
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