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Digital & Social Media Marketing
Post Graduate Program in Advertising and Media
Explore Digital & Social Media Marketing as part of Post Graduate Program in Advertising and Media. Read the syllabus and available chapters online.
Academic programmePost Graduate Program in Advertising and Media
LevelPost Graduate
Reading sections15
SourceLibrary syllabus and chapters
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01
Digital & Social Media MarketingSyllabus
02Digital And Social Media Marketing FoundationsChapter 1
03Digital Consumer Behaviour And Media PsychologyChapter 2
04Strategic Planning Objectives And Digital Business ModelsChapter 3
05Digital Research Segmentation And Audience IntelligenceChapter 4
06Platform Strategy And Channel Portfolio ManagementChapter 5
07Content Strategy Storytelling And Experience DesignChapter 6
08Organic Social Media Communities And Influencer MarketingChapter 7
09Paid Digital Advertising And Media PlanningChapter 8
10Search Conversion And Lifecycle MarketingChapter 9
11Campaign Operations And Integrated ExecutionChapter 10
12Measurement Analytics And Marketing EffectivenessChapter 11
13Marketing Technology Data And Artificial IntelligenceChapter 12
14Ethics Privacy Regulation And Digital GovernanceChapter 13
15Leadership Innovation And The Future Of Digital MediaChapter 14
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