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Digital Advertising and Performance Marketing
Post Graduate Program in Advertising and Media
Explore Digital Advertising and Performance Marketing as part of Post Graduate Program in Advertising and Media. Read the syllabus and available chapters online.
Academic programmePost Graduate Program in Advertising and Media
LevelPost Graduate
Reading sections15
SourceLibrary syllabus and chapters
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01
Digital Advertising and Performance MarketingSyllabus
02Digital Advertising And Performance Marketing FoundationsChapter 1
03Consumer Behaviour Audiences And Digital JourneysChapter 2
04Strategic Planning Objectives And EconomicsChapter 3
05Digital Media Channels And Integrated PlanningChapter 4
06Search Engine Marketing And Intent Based AdvertisingChapter 5
07Social Video Influencer And Content Led AdvertisingChapter 6
08Programmatic Advertising And The Ad Tech EcosystemChapter 7
09Creative Strategy Personalization And Conversion ExperienceChapter 8
10Campaign Operations Budgeting And OptimizationChapter 9
11Measurement Metrics And Marketing AnalyticsChapter 10
12Attribution Experimentation And IncrementalityChapter 11
13Crm Lifecycle And Growth MarketingChapter 12
14Privacy Ethics Fraud And Advertising GovernanceChapter 13
15Ai Digital Transformation And The Future Of AdvertisingChapter 14
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