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Content Marketing and Storytelling
Post Graduate Program in Advertising and Media
Explore Content Marketing and Storytelling as part of Post Graduate Program in Advertising and Media. Read the syllabus and available chapters online.
Academic programmePost Graduate Program in Advertising and Media
LevelPost Graduate
Reading sections16
SourceLibrary syllabus and chapters
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01
Content Marketing and StorytellingSyllabus
02Foundations Of Content MarketingChapter 1
03Storytelling Rhetoric And Narrative TheoryChapter 2
04Consumer Psychology And Audience InsightChapter 3
05Brand Narrative And Strategic PositioningChapter 4
06Content Strategy And Business AlignmentChapter 5
07Editorial Planning And Content ArchitectureChapter 6
08Content Creation And Creative CraftChapter 7
09Channel Platform And Omnichannel StorytellingChapter 8
10Content Distribution Discovery And Audience GrowthChapter 9
11Engagement Conversion And Relationship BuildingChapter 10
12Content Analytics Experimentation And RoiChapter 11
13Content Operations And Managerial LeadershipChapter 12
14Marketing Technology Automation And Generative AiChapter 13
15Ethics Law Risk And Content GovernanceChapter 14
16Integrated Strategy Cases And Future DirectionsChapter 15
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