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Content Creation & Storytelling

Post Graduate Program in Advertising and Media

Explore Content Creation & Storytelling as part of Post Graduate Program in Advertising and Media. Read the syllabus and available chapters online.

Academic programmePost Graduate Program in Advertising and Media

LevelPost Graduate

Reading sections16

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Content Creation & StorytellingSyllabus

Foundations Of Content And StorytellingChapter 1

Narrative Theory And Story ArchitectureChapter 2

Psychology Of Attention Emotion And PersuasionChapter 3

Audience Culture And Insight DevelopmentChapter 4

Brand Narrative And Creative StrategyChapter 5

Ideation And Creative DevelopmentChapter 6

Writing And Storycraft For Advertising And MediaChapter 7

Visual Audio And Experiential StorytellingChapter 8

Platform Native And Transmedia ContentChapter 9

Content Operations Production And GovernanceChapter 10

Distribution Discovery And Community BuildingChapter 11

Measurement Experimentation And Decision MakingChapter 12

Ai Automation And Digital TransformationChapter 13

Ethics Law Representation And TrustChapter 14

Emerging Futures And Strategic LeadershipChapter 15