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Consumer Behavior & Account Planning
Post Graduate Program in Advertising and Media
Explore Consumer Behavior & Account Planning as part of Post Graduate Program in Advertising and Media. Read the syllabus and available chapters online.
Academic programmePost Graduate Program in Advertising and Media
LevelPost Graduate
Reading sections16
SourceLibrary syllabus and chapters
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01
Consumer Behavior & Account PlanningSyllabus
02Foundations Of Consumer Behavior And Account PlanningChapter 1
03Consumer Motivation Needs And IdentityChapter 2
04Perception Attention Learning And MemoryChapter 3
05Attitudes Persuasion And Behavioral EconomicsChapter 4
06Social Cultural And Contextual InfluencesChapter 5
07Consumer Decision Processes And JourneysChapter 6
08Consumer And Market Insight ResearchChapter 7
09Segmentation Targeting And Consumer ProfilingChapter 8
10Account Planning Process And Strategic DiagnosisChapter 9
11Brand Positioning And Communication StrategyChapter 10
12Creative Briefing And Planning CollaborationChapter 11
13Media Touchpoint And Customer Experience PlanningChapter 12
14Digital Consumer Behavior Platforms And AiChapter 13
15Measurement Analytics And Decision MakingChapter 14
16Ethics Governance And The Future Of Account PlanningChapter 15
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