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Campaign ROI & Analytics

Post Graduate Program in Advertising and Media

Explore Campaign ROI & Analytics as part of Post Graduate Program in Advertising and Media. Read the syllabus and available chapters online.

Academic programmePost Graduate Program in Advertising and Media

LevelPost Graduate

Reading sections16

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Campaign ROI & AnalyticsSyllabus

Foundations Of Campaign Effectiveness And RoiChapter 1

Objectives Kpis And Measurement FrameworksChapter 2

Media And Campaign Measurement MetricsChapter 3

Financial Return And Marketing EconomicsChapter 4

Measurement Planning And Research DesignChapter 5

Data Foundations Integration And QualityChapter 6

Digital Analytics And Advertising TechnologyChapter 7

Attribution And Customer Journey AnalyticsChapter 8

Experimentation And IncrementalityChapter 9

Marketing Mix Modeling And EconometricsChapter 10

Brand Creative And Customer Value AnalyticsChapter 11

Forecasting Budget Allocation And OptimizationChapter 12

Dashboards Insight Communication And Managerial DecisionsChapter 13

Ai And Advanced Campaign AnalyticsChapter 14

Ethics Privacy Governance And Future MeasurementChapter 15