Accessible digital edition
DIGITAL E-BOOKPost Graduate
EXPLORE THIS TITLE
Art Direction & Design Thinking
Post Graduate Program in Advertising and Media
Explore Art Direction & Design Thinking as part of Post Graduate Program in Advertising and Media. Read the syllabus and available chapters online.
Academic programmePost Graduate Program in Advertising and Media
LevelPost Graduate
Reading sections16
SourceLibrary syllabus and chapters
No account needed • Read on any device
INSIDE THE BOOK
Explore the chapters.
Jump into any section and continue reading at your own pace.
01
Art Direction & Design ThinkingSyllabus
02Foundations Of Art Direction And Visual CommunicationChapter 1
03Design Elements Typography Colour And ImageChapter 2
04Advertising Strategy Consumer Insight And The Creative BriefChapter 3
05Design Thinking And Human Centred InnovationChapter 4
06Concept Development And Creative IdeationChapter 5
07Brand Identity And Visual SystemsChapter 6
08Storytelling Copyvisual Integration And PersuasionChapter 7
09Art Direction Across Media And Customer TouchpointsChapter 8
10Prototyping Craft And Creative ProductionChapter 9
11Digital Experience Design And Creative TechnologyChapter 10
12Ai Assisted Creative Practice And AutomationChapter 11
13Creative Leadership Collaboration And OperationsChapter 12
14Creative Effectiveness Analytics And Decision MakingChapter 13
15Ethics Inclusion Sustainability And Intellectual PropertyChapter 14
16Integrated Campaign Capstone And Future DirectionsChapter 15
KEEP THE CURIOSITY GOING