HomeLibraryStrategic Brand Management

Accessible digital edition

DIGITAL E-BOOKBachelor

EXPLORE THIS TITLE

Strategic Brand Management

Bachelors Program in Brand Management

Explore Strategic Brand Management as part of Bachelors Program in Brand Management. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Brand Management

LevelBachelor

Reading sections16

SourceLibrary syllabus and chapters

No account needed • Read on any device

INSIDE THE BOOK

Explore the chapters.

Jump into any section and continue reading at your own pace.

Strategic Brand ManagementSyllabus

Foundations Of Strategic Brand ManagementChapter 1

Consumer Psychology And Brand KnowledgeChapter 2

Brand Equity Theories And ModelsChapter 3

Brand Research Audits And Market InsightChapter 4

Brand Purpose Identity And MeaningChapter 5

Segmentation Targeting And Brand PositioningChapter 6

Brand Elements And Distinctive AssetsChapter 7

Integrated Brand Building ProgramsChapter 8

Brand Experience Relationships And CommunitiesChapter 9

Digital Brand Management And AiChapter 10

Brand Architecture And Portfolio StrategyChapter 11

Brand Growth Innovation And Strategic AlliancesChapter 12

Brand Measurement Analytics And ValuationChapter 13

Global And Cross Cultural Brand StrategyChapter 14

Brand Governance Ethics And Future ResilienceChapter 15