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TABLE OF CONTENTS16 sections

Strategic Brand Management

01Strategic Brand Management 02Foundations Of Strategic Brand Management 03Consumer Psychology And Brand Knowledge 04Brand Equity Theories And Models 05Brand Research Audits And Market Insight 06Brand Purpose Identity And Meaning 07Segmentation Targeting And Brand Positioning 08Brand Elements And Distinctive Assets 09Integrated Brand Building Programs 10Brand Experience Relationships And Communities 11Digital Brand Management And Ai 12Brand Architecture And Portfolio Strategy 13Brand Growth Innovation And Strategic Alliances 14Brand Measurement Analytics And Valuation 15Global And Cross Cultural Brand Strategy 16Brand Governance Ethics And Future Resilience

Chapter 11

Brand Architecture And Portfolio Strategy

PREVIOUS SECTIONDigital Brand Management And Ai UP NEXTBrand Growth Innovation And Strategic Allian...

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