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Social Media Marketing

Certificate in Digital Marketing

Explore Social Media Marketing as part of Certificate in Digital Marketing. Read the syllabus and available chapters online.

Academic programmeCertificate in Digital Marketing

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Social Media MarketingSyllabus

Foundations Of Social Media MarketingChapter 1

Social Media Strategy And PlanningChapter 2

Audience Research Segmentation And PersonasChapter 3

Platforms Algorithms And Channel SelectionChapter 4

Brand Positioning And Social Media IdentityChapter 5

Content Strategy Creation And PublishingChapter 6

Community Management And Customer EngagementChapter 7

Organic Reach Influencers And Social CommerceChapter 8

Paid Social Media AdvertisingChapter 9

Social Listening Reputation And Crisis ResponseChapter 10

Social Media Analytics And OptimizationChapter 11

Campaign Execution And Managerial Decision MakingChapter 12

Technology Automation And Artificial IntelligenceChapter 13

Ethics Law Governance And Platform RiskChapter 14

Emerging Trends And Future PracticeChapter 15