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SEO & Search Marketing

Certificate in Digital Marketing

Explore SEO & Search Marketing as part of Certificate in Digital Marketing. Read the syllabus and available chapters online.

Academic programmeCertificate in Digital Marketing

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SEO & Search MarketingSyllabus

Search Marketing FoundationsChapter 1

How Search Engines WorkChapter 2

Audiences Search Intent And Customer JourneysChapter 3

Keyword And Search Demand ResearchChapter 4

Seo Strategy And PlanningChapter 5

Technical SeoChapter 6

On Page Seo And Content OptimizationChapter 7

Structured Data And Enhanced Search VisibilityChapter 8

Authority Links And Digital PrChapter 9

Local Mobile And Commerce SearchChapter 10

Paid Search CampaignsChapter 11

Search Analytics And Performance ImprovementChapter 12

Seo Operations Tools And AiChapter 13

Ethics Governance And The Future Of SearchChapter 14