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Digital Strategy & Website Management
Certificate in Digital Marketing
Explore Digital Strategy & Website Management as part of Certificate in Digital Marketing. Read the syllabus and available chapters online.
Academic programmeCertificate in Digital Marketing
LevelCertificate
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01
Digital Strategy & Website ManagementSyllabus
02Digital Strategy And The Modern Website EcosystemChapter 1
03Strategic And Environmental AnalysisChapter 2
04Strategic Planning Objectives And MeasurementChapter 3
05Audiences Value Propositions And Customer JourneysChapter 4
06Digital Business Models And Implementation RoadmapsChapter 5
07Website Planning Requirements And Technology ChoicesChapter 6
08Information Architecture And User Experience DesignChapter 7
09Content Strategy And Cms ManagementChapter 8
10Search Visibility And Website DiscoverabilityChapter 9
11Channel Integration And Landing Page ManagementChapter 10
12Web Analytics And Performance ReportingChapter 11
13Conversion Optimization And ExperimentationChapter 12
14Website Operations Performance And SecurityChapter 13
15Ethics Privacy Compliance And GovernanceChapter 14
16Ai Emerging Technologies And Future Website StrategyChapter 15
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