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Digital Marketing Fundamentals

Certificate in Digital Marketing

Explore Digital Marketing Fundamentals as part of Certificate in Digital Marketing. Read the syllabus and available chapters online.

Academic programmeCertificate in Digital Marketing

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Digital Marketing FundamentalsSyllabus

Marketing And Digital Marketing FoundationsChapter 1

Digital Markets Transformation And StrategyChapter 2

Customers Personas And Digital JourneysChapter 3

Brand Value Proposition And Digital ExperienceChapter 4

Content Marketing And Creative FundamentalsChapter 5

Websites Landing Pages And ConversionChapter 6

Search Engine OptimizationChapter 7

Paid Digital AdvertisingChapter 8

Social Media And Community MarketingChapter 9

Email Mobile And Customer Relationship MarketingChapter 10

E Commerce Retention And Customer ValueChapter 11

Digital Marketing Measurement And AnalyticsChapter 12

Marketing Technology Automation And AiChapter 13

Ethics Privacy Governance And Future PracticeChapter 14

Integrated Digital Marketing PlanningChapter 15