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TABLE OF CONTENTS16 sections

OTT & New Media Management

01OTT & New Media Management 02Foundations Of Ott And New Media 03Media Ecosystems And Platform Economics 04Audience Behaviour And Media Consumption 05Content Strategy Commissioning And Portfolio Management 06Ott Business Models And Monetization 07Streaming Technology And Digital Infrastructure 08Digital Product Management And User Experience 09Distribution Partnerships And Market Expansion 10Marketing Audience Acquisition And Retention 11Media Measurement Analytics And Experimentation 12Financial Planning And Performance Management 13Rights Regulation And Media Governance 14Operations Organization And Digital Transformation 15Ai Algorithms Ethics And Trust 16Competitive Strategy Innovation And Future Media

Chapter 10

Media Measurement Analytics And Experimentation

PREVIOUS SECTIONMarketing Audience Acquisition And Retention UP NEXTFinancial Planning And Performance Managemen...

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