Skip to content

ISBM. LibraryTHE DIGITAL READING SPACE

Home Explore books Programmes Saved books About us

Get in touch

Home Explore books Programmes Saved books About us Contact

Back to book/OTT & New Media Management

HTML READER

TABLE OF CONTENTS16 sections

OTT & New Media Management

01OTT & New Media Management 02Foundations Of Ott And New Media 03Media Ecosystems And Platform Economics 04Audience Behaviour And Media Consumption 05Content Strategy Commissioning And Portfolio Management 06Ott Business Models And Monetization 07Streaming Technology And Digital Infrastructure 08Digital Product Management And User Experience 09Distribution Partnerships And Market Expansion 10Marketing Audience Acquisition And Retention 11Media Measurement Analytics And Experimentation 12Financial Planning And Performance Management 13Rights Regulation And Media Governance 14Operations Organization And Digital Transformation 15Ai Algorithms Ethics And Trust 16Competitive Strategy Innovation And Future Media

Chapter 9

Marketing Audience Acquisition And Retention

PREVIOUS SECTIONDistribution Partnerships And Market Expansi... UP NEXTMedia Measurement Analytics And Experimentat...

A thoughtful space to explore, discover, and grow. Inspiring every curious mind, one page at a time.

Open to curious minds everywhere

Discover

All books Browse categories Saved books

Library

My reading list Curated collections About the library Help & contact

Never stop
discovering.

Your next chapter is only a click away.

© 2026 ISBM Digital Library. All rights reserved.Made for readers, learners and lifelong thinkers.