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OTT & New Media Management

Bachelors Program in Mass Media Management

Explore OTT & New Media Management as part of Bachelors Program in Mass Media Management. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Mass Media Management

LevelBachelor

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OTT & New Media ManagementSyllabus

Foundations Of Ott And New MediaChapter 1

Media Ecosystems And Platform EconomicsChapter 2

Audience Behaviour And Media ConsumptionChapter 3

Content Strategy Commissioning And Portfolio ManagementChapter 4

Ott Business Models And MonetizationChapter 5

Streaming Technology And Digital InfrastructureChapter 6

Digital Product Management And User ExperienceChapter 7

Distribution Partnerships And Market ExpansionChapter 8

Marketing Audience Acquisition And RetentionChapter 9

Media Measurement Analytics And ExperimentationChapter 10

Financial Planning And Performance ManagementChapter 11

Rights Regulation And Media GovernanceChapter 12

Operations Organization And Digital TransformationChapter 13

Ai Algorithms Ethics And TrustChapter 14

Competitive Strategy Innovation And Future MediaChapter 15