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Media Planning & Brand Communication

Bachelors Program in Brand Management

Explore Media Planning & Brand Communication as part of Bachelors Program in Brand Management. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Brand Management

LevelBachelor

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Media Planning & Brand CommunicationSyllabus

Foundations Of Media And Brand CommunicationChapter 1

Communication Theory And Consumer ResponseChapter 2

Brand Strategy Positioning And Communication ObjectivesChapter 3

Audience Research Segmentation And InsightChapter 4

Media Metrics Research And Market MeasurementChapter 5

The Media Planning ProcessChapter 6

Traditional Out Of Home And Experiential MediaChapter 7

Digital Social Search And Commerce MediaChapter 8

Integrated Marketing Communication And Content StrategyChapter 9

Media Buying Budgeting And OptimizationChapter 10

Campaign Analytics Attribution And Decision MakingChapter 11

Media Technology Data And Artificial IntelligenceChapter 12

Ethics Regulation Safety And GovernanceChapter 13

Strategic Media Leadership And Emerging FuturesChapter 14