Skip to content

ISBM. LibraryTHE DIGITAL READING SPACE

Home Explore books Programmes Saved books About us

Get in touch

Home Explore books Programmes Saved books About us Contact

Back to book/Media Planning & Brand Communication

HTML READER

TABLE OF CONTENTS15 sections

Media Planning & Brand Communication

01Media Planning & Brand Communication 02Foundations Of Media And Brand Communication 03Communication Theory And Consumer Response 04Brand Strategy Positioning And Communication Objectives 05Audience Research Segmentation And Insight 06Media Metrics Research And Market Measurement 07The Media Planning Process 08Traditional Out Of Home And Experiential Media 09Digital Social Search And Commerce Media 10Integrated Marketing Communication And Content Strategy 11Media Buying Budgeting And Optimization 12Campaign Analytics Attribution And Decision Making 13Media Technology Data And Artificial Intelligence 14Ethics Regulation Safety And Governance 15Strategic Media Leadership And Emerging Futures

Chapter 11

Campaign Analytics Attribution And Decision Making

PREVIOUS SECTIONMedia Buying Budgeting And Optimization UP NEXTMedia Technology Data And Artificial Intelli...

A thoughtful space to explore, discover, and grow. Inspiring every curious mind, one page at a time.

Open to curious minds everywhere

Discover

All books Browse categories Saved books

Library

My reading list Curated collections About the library Help & contact

Never stop
discovering.

Your next chapter is only a click away.

© 2026 ISBM Digital Library. All rights reserved.Made for readers, learners and lifelong thinkers.