Skip to content

ISBM. LibraryTHE DIGITAL READING SPACE

Home Explore books Programmes Saved books About us

Get in touch

Home Explore books Programmes Saved books About us Contact

Back to book/Marketing

HTML READER

TABLE OF CONTENTS16 sections

Marketing

01Marketing 02Marketing Foundations And Customer Value 03Marketing Environment Intelligence And Research 04Consumer And Organizational Buyer Behavior 05Segmentation Targeting And Positioning 06Strategic Marketing Planning And Competitive Advantage 07Products Innovation And Portfolio Management 08Brand Strategy And Brand Equity 09Pricing And Revenue Management 10Channels Retailing And Market Access 11Integrated Marketing Communications 12Sales Management Crm And Customer Lifetime Value 13Services Marketing And Customer Experience 14Digital Marketing Platforms And Marketing Technology 15Marketing Analytics Experimentation And Ai 16Global Responsible And Future Marketing Leadership

Chapter 8

Pricing And Revenue Management

PREVIOUS SECTIONBrand Strategy And Brand Equity UP NEXTChannels Retailing And Market Access

A thoughtful space to explore, discover, and grow. Inspiring every curious mind, one page at a time.

Open to curious minds everywhere

Discover

All books Browse categories Saved books

Library

My reading list Curated collections About the library Help & contact

Never stop
discovering.

Your next chapter is only a click away.

© 2026 ISBM Digital Library. All rights reserved.Made for readers, learners and lifelong thinkers.