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TABLE OF CONTENTS16 sections

Marketing

01Marketing 02Marketing Foundations And Customer Value 03Marketing Environment Intelligence And Research 04Consumer And Organizational Buyer Behavior 05Segmentation Targeting And Positioning 06Strategic Marketing Planning And Competitive Advantage 07Products Innovation And Portfolio Management 08Brand Strategy And Brand Equity 09Pricing And Revenue Management 10Channels Retailing And Market Access 11Integrated Marketing Communications 12Sales Management Crm And Customer Lifetime Value 13Services Marketing And Customer Experience 14Digital Marketing Platforms And Marketing Technology 15Marketing Analytics Experimentation And Ai 16Global Responsible And Future Marketing Leadership

Chapter 7

Brand Strategy And Brand Equity

PREVIOUS SECTIONProducts Innovation And Portfolio Management UP NEXTPricing And Revenue Management

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