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Cover of Marketing

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DIGITAL E-BOOKGraduate

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Marketing

Graduate Program in Business Administration (GBA)

Explore Marketing as part of Graduate Program in Business Administration (GBA). Read the syllabus and available chapters online.

Academic programmeGraduate Program in Business Administration (GBA)

LevelGraduate

Reading sections16

SourceLibrary syllabus and chapters

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MarketingSyllabus

Marketing Foundations And Customer ValueChapter 1

Marketing Environment Intelligence And ResearchChapter 2

Consumer And Organizational Buyer BehaviorChapter 3

Segmentation Targeting And PositioningChapter 4

Strategic Marketing Planning And Competitive AdvantageChapter 5

Products Innovation And Portfolio ManagementChapter 6

Brand Strategy And Brand EquityChapter 7

Pricing And Revenue ManagementChapter 8

Channels Retailing And Market AccessChapter 9

Integrated Marketing CommunicationsChapter 10

Sales Management Crm And Customer Lifetime ValueChapter 11

Services Marketing And Customer ExperienceChapter 12

Digital Marketing Platforms And Marketing TechnologyChapter 13

Marketing Analytics Experimentation And AiChapter 14

Global Responsible And Future Marketing LeadershipChapter 15