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TABLE OF CONTENTS16 sections

Marketing & Customer Analytics

01Marketing & Customer Analytics 02Foundations Of Marketing And Customer Analytics 03Marketing Data Metrics And Measurement Systems 04Marketing Research Statistics And Causal Inference 05Consumer Behavior Customer Experience And Journey Analytics 06Segmentation Targeting And Positioning Analytics 07Acquisition Funnel And Conversion Analytics 08Customer Lifetime Value And Customer Equity 09Crm Loyalty Retention And Churn Analytics 10Product Brand And Innovation Analytics 11Pricing And Revenue Analytics 12Channel Media Attribution And Omnichannel Analytics 13Digital Social Content And Text Analytics 14Forecasting Optimization And Marketing Decision Models 15Ai Machine Learning And Marketing Technology 16Analytics Strategy Governance Ethics And The Future Of Marketi...

Chapter 11

Channel Media Attribution And Omnichannel Analytics

PREVIOUS SECTIONPricing And Revenue Analytics UP NEXTDigital Social Content And Text Analytics

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