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Marketing & Customer Analytics

Graduate Program in Business Analytics

Explore Marketing & Customer Analytics as part of Graduate Program in Business Analytics. Read the syllabus and available chapters online.

Academic programmeGraduate Program in Business Analytics

LevelGraduate

Reading sections16

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Marketing & Customer AnalyticsSyllabus

Foundations Of Marketing And Customer AnalyticsChapter 1

Marketing Data Metrics And Measurement SystemsChapter 2

Marketing Research Statistics And Causal InferenceChapter 3

Consumer Behavior Customer Experience And Journey AnalyticsChapter 4

Segmentation Targeting And Positioning AnalyticsChapter 5

Acquisition Funnel And Conversion AnalyticsChapter 6

Customer Lifetime Value And Customer EquityChapter 7

Crm Loyalty Retention And Churn AnalyticsChapter 8

Product Brand And Innovation AnalyticsChapter 9

Pricing And Revenue AnalyticsChapter 10

Channel Media Attribution And Omnichannel AnalyticsChapter 11

Digital Social Content And Text AnalyticsChapter 12

Forecasting Optimization And Marketing Decision ModelsChapter 13

Ai Machine Learning And Marketing TechnologyChapter 14

Analytics Strategy Governance Ethics And The Future Of MarketingChapter 15