Skip to content

ISBM. LibraryTHE DIGITAL READING SPACE

Home Explore books Programmes Saved books About us

Get in touch

Home Explore books Programmes Saved books About us Contact

Back to book/Marketing Analytics & Customer Lifetime...

HTML READER

TABLE OF CONTENTS16 sections

Marketing Analytics & Customer Lifetime Value

01Marketing Analytics & Customer Lifetime Value 02Foundations Of Marketing Analytics 03Marketing Data Measurement And Research Design 04Marketing Metrics And Performance Management 05Descriptive Analytics And Customer Insight 06Segmentation Targeting And Customer Profiling 07Customer Journey Acquisition And Conversion Analytics 08Retention Churn And Loyalty Analytics 09Customer Lifetime Value Models 10Customer Equity And Value Based Marketing Strategy 11Experimentation And Causal Marketing Analytics 12Predictive And Prescriptive Marketing Models 13Marketing Mix Attribution And Budget Allocation 14Pricing Product And Revenue Analytics 15Analytics Technology Ai And Digital Transformation 16Governance Ethics And The Future Of Customer Analytics

Chapter 5

Segmentation Targeting And Customer Profiling

PREVIOUS SECTIONDescriptive Analytics And Customer Insight UP NEXTCustomer Journey Acquisition And Conversion...

A thoughtful space to explore, discover, and grow. Inspiring every curious mind, one page at a time.

Open to curious minds everywhere

Discover

All books Browse categories Saved books

Library

My reading list Curated collections About the library Help & contact

Never stop
discovering.

Your next chapter is only a click away.

© 2026 ISBM Digital Library. All rights reserved.Made for readers, learners and lifelong thinkers.