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TABLE OF CONTENTS16 sections

Marketing Analytics & Customer Lifetime Value

01Marketing Analytics & Customer Lifetime Value 02Foundations Of Marketing Analytics 03Marketing Data Measurement And Research Design 04Marketing Metrics And Performance Management 05Descriptive Analytics And Customer Insight 06Segmentation Targeting And Customer Profiling 07Customer Journey Acquisition And Conversion Analytics 08Retention Churn And Loyalty Analytics 09Customer Lifetime Value Models 10Customer Equity And Value Based Marketing Strategy 11Experimentation And Causal Marketing Analytics 12Predictive And Prescriptive Marketing Models 13Marketing Mix Attribution And Budget Allocation 14Pricing Product And Revenue Analytics 15Analytics Technology Ai And Digital Transformation 16Governance Ethics And The Future Of Customer Analytics

Chapter 12

Marketing Mix Attribution And Budget Allocation

PREVIOUS SECTIONPredictive And Prescriptive Marketing Models UP NEXTPricing Product And Revenue Analytics

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