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Marketing Analytics & Customer Lifetime Value

Graduate Program in Marketing Management

Explore Marketing Analytics & Customer Lifetime Value as part of Graduate Program in Marketing Management. Read the syllabus and available chapters online.

LevelGraduate
Reading sections16
SourceLibrary syllabus and chapters
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01
Marketing Analytics & Customer Lifetime ValueSyllabus
02
Foundations Of Marketing AnalyticsChapter 1
03
Marketing Data Measurement And Research DesignChapter 2
04
Marketing Metrics And Performance ManagementChapter 3
05
Descriptive Analytics And Customer InsightChapter 4
06
Segmentation Targeting And Customer ProfilingChapter 5
07
Customer Journey Acquisition And Conversion AnalyticsChapter 6
08
Retention Churn And Loyalty AnalyticsChapter 7
09
Customer Lifetime Value ModelsChapter 8
10
Customer Equity And Value Based Marketing StrategyChapter 9
11
Experimentation And Causal Marketing AnalyticsChapter 10
12
Predictive And Prescriptive Marketing ModelsChapter 11
13
Marketing Mix Attribution And Budget AllocationChapter 12
14
Pricing Product And Revenue AnalyticsChapter 13
15
Analytics Technology Ai And Digital TransformationChapter 14
16
Governance Ethics And The Future Of Customer AnalyticsChapter 15
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